Privacy Policy
Your privacy matters to us. Choose a policy below to learn how we protect your data.
Effective date: March 8, 2026
1. Introduction
Unsent: The Unsent Message ("Unsent," "we," or "our") is a private space for reflection, drafts, and unsent messages. Your data belongs to you alone. This policy explains how information is handled.
2. Data Collection & Storage
We do not collect, transmit, or store your personal data on external servers.
2.1 Local Storage
All entries, contacts, categories, media (photos, videos, audio recordings), link metadata, drafts, and settings are stored locally on your device using Apple's SwiftData framework.
2.2 Data Ownership
You retain full ownership of your data. If you delete the app, all stored data is permanently removed and cannot be recovered by us.
2.3 No Cloud Sync
Unsent does not sync your data to iCloud or any third-party cloud service. The app functions fully offline.
3. Media & Permissions
3.1 Camera
If you choose to capture photos or videos within the app, camera access is requested. Media is stored locally on your device and is never uploaded.
3.2 Microphone
If you choose to record audio messages, microphone access is requested. Audio is recorded in M4A format and stored locally. Recordings have a maximum duration of 5 minutes.
3.3 Photo Library (Save Only)
If you choose to save a photo from the app to your device's photo library, write-only access is requested. Unsent cannot read or browse your existing photos.
3.4 Video Compression
Videos captured or imported are compressed on-device to reduce storage usage. The original is not retained — only the compressed version (up to 5 minutes, 100 MB maximum) is stored locally.
4. Backup & Restore
4.1 Backup Formats
You may create a backup at any time. Two formats are available:
- Text-only (.json): Includes text messages, contacts, categories, link metadata, and profile pictures. Photos, videos, and audio recordings are excluded.
- Full backup (.unsent): Includes everything: text, photos, videos, audio recordings, and all metadata. Files are compressed on-device using Apple's LZFSE algorithm.
4.2 Encryption (Optional)
You may choose to encrypt either backup format with a password you set. Encryption uses AES-GCM-256 with PBKDF2 key derivation (100,000 iterations). Your password is never stored by the app. If you lose your password, the backup cannot be recovered by anyone, including us.
4.3 Backup Handling
Backups are created entirely on-device and are never sent to us. Once created, the backup file is fully under your control, and we cannot access or recover it under any circumstances. How you store or share the backup after creation is your responsibility.
5. Network Activity
5.1 Link Previews
When you add a URL to a message, the app may fetch the webpage to retrieve a title, description, and thumbnail image. This is the only network request the app makes. No personal data or identifiers are sent with the request.
5.2 No Other Network Activity
The app does not contact any analytics, advertising, crash reporting, or tracking services. There are no server-side components.
6. Face ID & Touch ID
Biometric protection is optional and handled entirely by iOS through the device's Secure Enclave. The app only receives a "success" or "failure" signal from iOS and does not store, transmit, or process any biometric data. When enabled, the app locks when backgrounded and requires authentication to re-enter.
7. App Usage Metrics
The app tracks a small number of usage metrics locally for the sole purpose of determining when to show an optional App Store review prompt:
- App launch count
- Total time spent in the app
- Number of messages created
These values are stored on your device only and are never transmitted or shared.
8. Bug Reporting
Bug reports are submitted manually via email. A pre-filled template may include your device model, iOS version, and app version. You review and control the contents before sending. No system diagnostics or personal data are sent automatically.
9. Third-Party Services
The app does not use third-party analytics, tracking SDKs, advertising networks, or crash reporting services. It is built entirely with Apple's native frameworks. Standard Apple diagnostics may apply based on your device settings.
10. Data Deletion
You can delete individual messages, entire conversations, or all data at any time from within the app. Deletion is immediate and irreversible. Deleted data cannot be recovered.
11. Children's Privacy
Unsent is not intended for children under 13 (or 16 in the EU).
12. GDPR (EU Users)
Under the General Data Protection Regulation (GDPR), EU users have specific rights regarding personal data:
- Access: View all stored data directly in the app.
- Erasure: Delete individual entries or all data instantly.
- Portability: Export a machine-readable backup file in JSON or compressed archive format.
13. Policy Updates
Updates to this policy will be reflected in the app and on this page.
14. Contact
Questions about privacy can be sent to support@theunsentmessage.app.
Last Updated: January 20, 2026
1. Our Philosophy
The Unsent Message is built on the belief that your private thoughts belong to you. While our App is a closed vault (no tracking, local storage only), our Website uses standard tools to help us understand how to reach the people who need this product.
2. Information We Collect
Usage Data (Analytics)
We use Google Analytics to understand visitor behavior—such as which pages you visit, how long you stay, and where you came from. This data is aggregated and does not identify you personally by name or address.
Email Addresses
If you voluntarily join our waiting list, we collect your email address solely to notify you of app updates.
3. Cookies & Tracking
Why we use them
We use cookies to function effectively and to gather analytics data. This helps us fix broken pages and improve the user experience.
Your Control
You will see a cookie banner when you first visit. You can choose to accept or decline non-essential cookies. If you decline, we will not track your visit in our analytics, but the website will still work for you.
4. How We Use Your Email
If you provide your email address, it will be used for one purpose only: to notify you about The Unsent Message app (launches, major updates, or critical news). We never sell, rent, or share your email address with third-party advertisers.
5. Third-Party Services
- Google Analytics: Used for website performance tracking.
- Netlify: Used to securely capture and store email form submissions.
6. Contact Us
Questions? Contact us at: support@theunsentmessage.app